Editorial design, Photography
I think it’s equally as important to ignore work as it is to obsess over it. Time away often gives me clarity and focus. Ironically that time away turned into another piece of work called 'Nicelands'. It's a photographic journal of my recent travels through Iceland and the fjords of Norway, documented in a way that captures the ephemeral qualities of the northern landscape whilst providing a unique perspective on some of the worlds most otherworldly places.
I don't see myself as a photographer, I don't think I have the skill or the expertise to warrant that kind of title. Since we were living and breathing within those moments, to me it felt more like 'documenting' an experience, rather than trying to capture it in a photo. It's liberating in a way and it allowed me to capture experiences around myself by observing closely and by letting the moments guide me as they occur.
To me that's what what makes this book unique, it chronicles our personal journey from start to finish and allows the reader to tag along for the ride.
It was important that the book was tactile, personal and natural. So I tried to be as unintrusive as possible in terms of design, stripping things back to its bare essence and letting the images speak for themselves. The barren landscape, the volcanoes, the active hot thermal geysers, a journey through Iceland transforms the earth into an otherworldly scenery that sets the tone, and creates the story. The images are paired with short tales and anecdotes ranging from life-risking hikes and preparing good coffee huddled under a pitched tent.
“The barren landscape, the volcanoes, the active hot thermal geysers, a journey through Iceland transforms the earth into an otherworldly scenery that sets the tone, and creates the story.”
Jack De Caluwé – Creative Director / Photographer (2015)