Digital wellbeing

Google believes that technology should improve life, not distract from it. To increase awareness of this belief, we helped Google launch Digital Wellbeing—a collection of tools, tips and stories to help people on their journey towards a more balanced relationship with technology.

The Challenge

The concept of digital wellbeing is still relatively new to the zeitgeist, but the process of finding a healthy balance with technology is something many of us undertake. Even though Google already offers many tools to help navigate our relationship with technology, one size does not fit all. The Digital Wellbeing website is an effort to re-contextualize Google’s tools into concrete, human experiences that feel relevant and useful.

Just ask for quiet time

Now with voice-powered Do Not Disturb mode, Google Assistant lets you tell your phone to silence all notifications and communications.

Monitor app usage

Family Link lets you see how much time your child spends on their favorite apps with weekly or monthly activity reports, and set daily screen time limits for their device.

A positive lens

We organized the website around a series of aspirational, inspirational goals. Each intention offers a set of tips and tools that can help users reach their target. By highlighting those goals, users can easily recognize which products feel most relevant and dive into practical tips, Google tools, and insightful content that will help them reach their aspirations quickly.


Asking the people

We conducted a series of impromptu on the street interviews in cities around the United States, asking questions like “What’s the first thing you do when you wake up?” and “What distracts you the most in life?” This gave us a better sense of people’s habits, concerns, and what kind of changes they want to make to their technology use.

The purpose of these interviews was two-fold. First, we wanted to gain a deeper understanding of the challenge we were tackling and how people feel about their relationship with technology. These interviews served as a means of research to find patterns of tech use that could inform our content strategy. Second, we wanted to create a series of inspirational and educational videos that would provide additional context to the website’s goals and tips.

To supplement these on the street interviews, we also interviewed experts in the fields of psychology, technology, family therapy, and science. This pairing was an opportunity to surface people’s concerns as well as hint at some of the solutions the website has to offer.


Looking ahead

As technology becomes more and more integrated into our daily lives, Google recognizes its responsibility to ensure their products support users' digital wellbeing. 

This website provides a solid foundation for Google to continue educating users about its product offering, while also emphasizing their mission and commitment to improving our relationship with technology now and into the future.



Role: Creative Director
Agency: Instrument